The standard type of massage offered in most clinics, gyms, spas, and wellness centers, Swedish massage is virtually synonymous with massage therapy. Swedish massage is based on the Western concepts of anatomy and physiology, compared to the energy-centric style more common in Asian forms of massage. Using lotion or oil, massage therapists typically begin with broad general strokes and then transition to specific strokes to address problem areas.

There are five basic strokes in Swedish massage therapy: effleurage (long smooth strokes), petrissage (kneading, rolling, and lifting), friction (wringing or small circular movements), tapotement (percussion), and vibration (rocking and shaking movements).